2020 | OUTMALL Branding |
Development of visual identity for Outmall, creating a graphic system with logo and applications.
The project aimed to convey the brand’s values through a clear, consistent, and memorable image.
The project aimed to convey the brand’s values through a clear, consistent, and memorable image.
The Outmall logo uses the Alphapipe typeface, with rounded, approachable shapes that convey modernity and warmth. The speech bubble reinforces direct communication with customers, and “.com.ar” highlights that it’s an online space for connection and conversation, not just a store. Additionally, the “U” is shaped like a smile, representing friendliness and a positive shopping experience.
